Packaging is often viewed merely as a protective shell for goods in transit, but its role extends far beyond basic functionality. For businesses of all...
READ MOREWhen a consumer approaches a retail shelf or opens a delivery box, the very first physical interaction they have with a product is its packaging....
READ MOREWhen consumers walk down the aisles of a supermarket or browse an online store, they are met with a dizzying array of choices. In this...
READ MORERunning a packaging plant requires an in-depth knowledge of logistics. People, materials, products and machines must all be coordinated for peak efficiency. If scheduling is...
READ MOREPackaging is often treated as an afterthought — a final step before a product reaches its destination. But the environment in which a product is...
READ MOREBulk producers have traditionally done their sales within their industry. They knew their own customers well and aimed their marketing strategies at the companies they...
READ MOREMany companies that produce bulk materials have taken a good look at the retail market lately. They like what they see as increased profits on their products. A good example of this is mulch production. For years, mulch producers sold wholesale products in bulk to professional landscaping companies. The trend of homeowners to do these types of jobs on their own has opened up new markets. These homeowners do not want or need a truckload of mulch dumped on their property. They want bags of mulch that are easy to transport and use. When properly packaged for their needs, they will pay far more for the same amount of product than a wholesale landscaping company is willing to pay.